A Fragrance For Renewal
Nowruz was created as Homayoun Studio's fragrance of renewal, a scent inspired by the Persian New Year and the first signs of spring.
Bright green apple, hyacinth, jasmine, saffron, and white musk come together to capture the feeling of a new season beginning. Fresh flowers on a haft-seen table. Light returning. The quiet excitement of starting again.
Available Only In March
Nowruz is not part of our year-round collection. It is a seasonal drop that returns every March in celebration of the Persian New Year.
Each release will be produced in very limited quantities and will only be available to purchase during the month of March, while bottles remain in stock.
A Limited Annual Release
Every March, Nowruz will return in a small seasonal release. Once that year's bottles are gone, the fragrance will not be available again until the following March.
This rhythm allows Nowruz to remain tied to the season that inspired it: brief, celebratory, and deeply connected to the arrival of spring.
Our First Chapter
Nowruz was the first fragrance released by Homayoun Studio and remains an important part of our story.
Its debut marked the beginning of the house: a fragrance rooted in Persian heritage, built around memory, ritual, and a modern interpretation of cultural beauty.
As Nowruz returns each year, it will continue to represent that first chapter while becoming a recurring seasonal tradition for the Homayoun community.
Early Access For VIP Members
Because each Nowruz release is limited, members of our VIP list will receive early access before the March launch opens to the public.
Join the list to be notified first when the next Nowruz release is approaching.