Nowruz
Nowruz is inspired by the scent of the Persian New Year.
The fragrance captures the feeling of fresh sabzeh, hyacinth flowers, and the quiet warmth of gathering around the haft-seen during the Persian New Year.
A Persian New Year memory
Nowruz captures the first breath of spring through fresh greenery, hyacinth, saffron, soft musk, and the warmth of the haft-seen table.
Top
Green Apple, Sabzeh, Bergamot
Heart
Hyacinth, Jasmine, Saffron
Base
White Musk, SamanuIngredients
Alcohol Denat., Parfum (Fragrance), Aqua (Water), Limonene, Linalool, Citral, Geraniol, Citronellol, Coumarin, Eugenol.
FAQ.
A closer look at Nowruz
What do each of the notes within Nowruz smell like?
Nowruz opens with green apple and bergamot for a crisp, luminous freshness. Hyacinth and saffron bring a floral, golden warmth, while white musk and samanu create a soft, nostalgic drydown.
What makes Nowruz different from traditional fresh fragrances?
Nowruz pairs bright green freshness with saffron, hyacinth, and a soft gourmand warmth inspired by the Persian New Year, giving it a scent profile that feels fresh, floral, and quietly ceremonial.
How should I store Nowruz?
We recommend storing Nowruz in a cool, dry place away from direct sunlight to help preserve the fragrance.